Google Ads is one of the most powerful marketing tools for businesses of all sizes. If you consider your last significant purchase, it is highly likely that you searched on Google to compare options, prices and alternatives. This is the way that consumers typically begin the buying process, and it is estimated that online ads increase brand awareness by up to 80%.
In the early stages of purchase intention, it is critical to capture the attention of the potential customer of your business. Search Engine Optimisation (SEO) is an organic tactic to achieve a higher ranking on the Google results page; this usually has to be built over time. However, through the use of Google Ads, you can pay to guarantee to rank higher in search results, thus increasing the likelihood that the customer will find and visit your website. This type of advertising is often referred to as pay-per-click advertising (PPC), and is a very popular option given that you only pay when the consumer clicks on your ad.
Furthermore, though the use of Google Display campaigns, we can increase brand awareness with visual ads displayed directly on the screens of your target market when they are on other websites in the Google Display network. We can even use tools such as re-marketing – sending adverts to those who have previously been on your website – to remind them of their purchase intention.
Sizzle Marketing can work with your business to assess whether using Google Ads will benefit your business. If yes, then we can create, run and report various Google Ad campaigns and suggest optimum budgets. As Sizzle holds certification in both Google Ads and Google Display marketing,we have the experience and skills to produce high-quality Google campaigns for your business.
If you wish to explore how any of the above could help to improve the marketing of your organisation, please do not hesitate to get in touch to discuss this.
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“Many a small thing has been made large by the right kind of advertising.”Mark Twain – American Writer