August 1, 2023
This latest blog dives deep into the transformative power of marketing and why it should be seen as an investment strategy, not just spending money.
January 6, 2023
Pay-per-click (PPC) marketing is a form of advertising in which businesses pay a fee each time one of their ads is clicked. It is a very powerful form of marketing and in this blog we list some of the reasons why.
January 27, 2022
When setting up a Google ad strategy it is important to select the correct keywords that are relevant to your business. Keywords are words or phrases […]
August 16, 2021
Public Relations (PR) is a practice that is very important for businesses of all sizes. We often think of PR as a function needed for larger companies who are responsible for interacting with a large number of consumers. People also tend to think of PR with some negative connotations. This is because it is often
July 29, 2021
This edition is all about the importance of blogging, it’s so important that we are writing a blog about blogging! Firstly, let’s outline what a blog is… The word blog is short for ‘web log’, the term blog as we know it today was actually coined by Peter Merholz in 1999, who used the word
June 24, 2021
The internet has allowed so many businesses to blossom into huge multinational companies with billions in revenue such as Amazon, eBay, Facebook and more. Equally, many smaller businesses have found great success online. There are 1,197,982,359 websites in the world as of January 2021, with the milestone of 1 billion websites being reached in 2014!
May 26, 2021
This blog discusses international marketing and the decision to standardise the marketing mix for different countries and regions or adapt to create a more bespoke marketing strategy for a specific audience. These ideas are also relevant for small businesses. Standardisation is using the same marketing tools such as branding, adverts, products etc. across all of the
April 29, 2021
In this blog, we are going to be exploring the ideas of marketing, remarketing and dynamic remarketing, and how they can help your business. Marketing is a term that encompasses many different activities, both online and offline, such as TV advertising, social media, Pay-Per-Click (PPC), print media… the list goes on and on. The typical
March 16, 2021
When we are looking to purchase a product or a service, we often check out the reviews of a company to give us the confidence to get in contact with the business, or indeed make a purchase. It is often theorised in marketing that word-of-mouth (WOM) marketing is the most fruitful of the marketing activities.