Search Engine Optimisation (SEO) is a tactic used to increase web traffic to your website. It aims to guide a visitor to a desired action on your website, such as making an enquiry. Search Engine Optimisation (SEO) measures where your business is listed online and whether this is helpful for your business. Essentially, a sound SEO strategy has three steps: an easily-locatable website, a user-friendly website experience and a high conversion of web traffic into positive results.
There are many tactics that are used to help with a successful SEO strategy; however, at its core, you need to be visible to your target market in the right online locations and offer consistent and accurate information. Over time, search engines such as Google learn to trust your website more and more, and is then more likely to suggest searchers use your website. Updating your website content regularly, such as through writing a blog, can help to boost the speed with which this process occurs.
Additionally, by focusing on user experience, Sizzle Marketing can help you achieve high quality web traffic and ensure that navigation through your website simple and logical, increasing the likelihood of them taking an intended action.
Sizzle will list your business in the right locations of the internet and establish a marketing strategy based on longevity. SEO is a time-consuming activity that many business owners simply cannot find time to do. If you would like to know more about SEO and how Sizzle can help, then book a chat with us.
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“It’s important to be where your audience of potential customers is today, and where they might be tomorrow.”Andrew Delaney, Senior Manager at HubSpot