August 16, 2021
Public Relations (PR) is a practice that is very important for businesses of all sizes. We often think of PR as a function needed for larger companies who are responsible for interacting with a large number of consumers. People also tend to think of PR with some negative connotations. This is because it is often
July 29, 2021
This edition is all about the importance of blogging, it’s so important that we are writing a blog about blogging! Firstly, let’s outline what a blog is… The word blog is short for ‘web log’, the term blog as we know it today was actually coined by Peter Merholz in 1999, who used the word
June 24, 2021
The internet has allowed so many businesses to blossom into huge multinational companies with billions in revenue such as Amazon, eBay, Facebook and more. Equally, many smaller businesses have found great success online. There are 1,197,982,359 websites in the world as of January 2021, with the milestone of 1 billion websites being reached in 2014!
May 26, 2021
This blog discusses international marketing and the decision to standardise the marketing mix for different countries and regions or adapt to create a more bespoke marketing strategy for a specific audience. These ideas are also relevant for small businesses. Standardisation is using the same marketing tools such as branding, adverts, products etc. across all of the
April 29, 2021
In this blog, we are going to be exploring the ideas of marketing, remarketing and dynamic remarketing, and how they can help your business. Marketing is a term that encompasses many different activities, both online and offline, such as TV advertising, social media, Pay-Per-Click (PPC), print media… the list goes on and on. The typical
March 16, 2021
When we are looking to purchase a product or a service, we often check out the reviews of a company to give us the confidence to get in contact with the business, or indeed make a purchase. It is often theorised in marketing that word-of-mouth (WOM) marketing is the most fruitful of the marketing activities.
February 10, 2021
Marketing goes to the people, not vice versa. This is a fact that has stood the test of time, and will continue to do so. Where TV was once a mass media marketing tool, we now have social media, but why? There are currently 45 million social media users in the UK, which is a
January 15, 2021
You may have seen some adverts on the TV lately featuring boxing heavyweight world champion, Anthony Joshua and award-winning actor and singer Sheridan Smith talking about supporting local and the importance of Google My Business (GMB) for businesses in their hometown. Now, more than ever we are looking to support local businesses through the tough
December 7, 2020
The fundamentals of marketing are based on communicating a message to consumers you believe will be interest in your product or service. Marketing is a vital process for a business; you can have a great product or service, but if you have no way of letting potential customers know about what you are offering, then